Take-Two Interactive

Take-Two Interactive is a video game developer, publisher, and marketer that produces interactive entertainment for console, personal computer, and mobile audiences worldwide through several publishing labels. Its principal businesses include Rockstar Games, 2K, and Zynga, which develop and operate games spanning action, sports, strategy, and mobile entertainment. The company distributes titles through physical retailers, digital storefronts, online platforms, and cloud gaming services. Its operating model combines sales of games with recurring consumer spending on downloadable content, virtual currency, in-game purchases, and advertising. Headquartered in New York City, Take-Two manages established franchises including Grand Theft Auto and NBA 2K while investing in new interactive entertainment products.