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Pinterest Reaches 661 Million Users as Q3 Revenue Growth Slows

By Orbitrum

Pinterest's record 661 million monthly active users expand its advertising reach, but monetization remains the key investor question: Q3 revenue rose 12%, global ARPU increased just 1%, and Q4 revenue growth is forecast at 8%-12%.

Pinterest branding and visual discovery imagery representing its record global audience of 661 million monthly active users and continued advertising revenue growth.

What did Pinterest report in Q3 2026?

For the quarter ended September 30, monthly active users increased 10% to 661 million and revenue grew 12% to $1.174 billion, while GAAP net income fell 77% to $21.5 million; adjusted EBITDA increased 11% to $339 million.

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Why doesn't the record user count guarantee stronger monetization?

Global average revenue per user (ARPU) increased just 1% to $1.80; advertising impressions grew 17% but ad pricing declined 4%, while European revenue remained flat at $193 million and European ARPU fell 7%.

What caused Pinterest's revenue growth to slow?

Management attributed the six-percentage-point deceleration in year-over-year revenue growth from 18% in Q2 to 12% in Q3 to European cross-border seller pullbacks following the EU de minimis exemption change (approximately three points), advertising-spend timing around Prime Day and the World Cup (two points), and foreign exchange (one point).

Why did PINS shares fall after the earnings announcement?

Q3 revenue of $1.174 billion missed the $1.21 billion analyst consensus, while adjusted earnings per share of $0.46 missed the $0.49 estimate; Pinterest also forecast Q4 revenue growth of 8%-12%, and shares fell 9.6% in after-hours trading, according to Investing.com.

What should Pinterest investors watch in Q4 2026?

Management expects cross-border seller weakness to continue weighing on international revenue and says its international sales restructuring will not fully offset that pressure in Q4; non-GAAP cost of revenue is also expected to increase at a low-teens sequential rate, partly because of GPU capacity investments.

Sources

Original signal: Nasdaq ↗

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